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Phil’s Fish Market Just Hit the Jackpot

Navolutions

. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?

Reddit 100
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How to Get More Google+ Reviews for Your Business

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In reality, having a bunch of great reviews on Yelp, Angies List, Home Advisor, or other local and industry directories can drive a massive amount of business to your company, and drive your website to the top of the results. If this is your first try at social marketing, don’t be discouraged with what you think might be low results.

Review 138
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Where Exactly Are Google’s Home Service Ads Displaying?

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That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map. Here’s Where Home Service Ads Are Displaying for the Plumbing Industry. Yeah, we don’t like it either.

SEO 100
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What the New Google+ Mobile App Additions Mean to Small Business Owners

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While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Search Industry Trends android G+ Google Update Google+ iphone Local SEM local seo mobile phone Small Business social media social networking'

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It can’t be faked.”. The Cluetrain Manifesto. Er, manage.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call.

Review 166
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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. These signals can be very important for some industries and less important for others. Search Industry Stats.

SEO 100