Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Promote your “evergreen&# content and assets.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 30, 2010

Point employees to appropriate resources for questions about specific circumstances where they are unsure how to contribute or respond. Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. How to Grow Your Twitter Following.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Not sure how to navigate through various social media sites? 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

MARCH 4, 2014

A must-read for any executive or manager who wants to understand how to unleash the social power of a properly trained, motivated and incentivized workforce, this book goes far beyond the do’s and don’ts of social media policy. Among them: • IBM: let employees develop the company’s social media guidelines.

Review 205

Review Radian6 Guidelines Policies 205