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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” That results in a (decidedly not) social ratio of 70,329. social ratio. Image credit: CMI. Following back 62.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. PaperShare.

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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing.

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We Have Smart Homes and Smart Phones – What About Smart Blogs?

ProBlogger

Managing Social Media Overload. If you’re a blogger, odds are good that you are also using a wide range of other social media sites, or at least you should be. In fact, well run social media profiles are absolutely vital, but as these sites proliferate, they can start to feel unwieldy. What is Hootsuite Pro?

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21 Content Marketing Tools to Use in 2014

Writtent Blog

This is among the most well-respected and best-known tools for creating socially integrated blog posts. Look no further than these content marketing tools, which allow you to assemble collections of curated and native content, which can be shared across social media. Image credit: mailchimp. Image credit: eloqua.

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