How COVID-19 has changed social media engagement
Sprout Social
APRIL 27, 2020
Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. This could relate to changing remote work patterns, including a drop in browsing for updates during or around a commute. Updates to Twitter times to post. rather than 7 a.m. and wrapping up around 4 p.m. rather than 3 p.m.,
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