Direct Marketing Observations

APRIL 27, 2010

With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. Be it positive, negative or indifferent-the social creature in us needs the juice. Crowds applause-that validates.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MARCH 4, 2010

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. I know it’s not specific to Health and Fitness, but allow me this free pass.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JUNE 28, 2010

When customers and people are upset and have been wronged, they can take to social networks and the power of viral socialness and vent and complain and create momentum to make a difference and affect change. So it does have social media undertones. Companies need to be prepared for this-even if it never happens.

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

JANUARY 27, 2011

Yep I was going to talk about how athletes should be careful of what they say about themselves or others especially on social networks. I joined a private group in Facebook. It was a fun irreverent group of like minded professionals initially talking about the stuff, the challeneges , and the issues we face every day.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt. Know all social sites that your child is a part of it. and you know what? You the parent.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226