Laurel Papworth

JANUARY 23, 2017

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? Lunch both days (please email any special requirements). Workbook (PDF) and printed material.

Course 40

Course Facebook Social Graph URL 40

Proactive Report

NOVEMBER 12, 2011

Map your brand’s social graph. Find the influencers in each node of the graph. Discover what different groups within one node are talking about and what’s important to them. Johns Hopkins Medicine, like most companies and organizations, started in social media without much of a strategy.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 10, 2010

link] #eventprofs [link] NetSolutions Group Influence mining – the next big gold rush from @jaybaer. McCann , Viral Heat Did you enjoy this blog post? Jaybaer wrote about it this wk. link] [link] Jeff Hurt Why Influence Minging Is The Next Gold Rusy by @jaybaer [Ooo, good stuff!]

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 8, 2010

The Live Feed and Social Graph is what they are selling marketers on. But I am positing that Facebook is doing exactly what Myspace did, and worse they are going to have major investors fleeced. I disagree with your view all these changes and additions are good for Brands or Marketers. It is making things much worse. And its a failure.

MySpace 137

MySpace Facebook Social CRM Consultant 137