Buzz Marketing for Technology

DECEMBER 15, 2009

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. SMH big data social media. Woolworths and Your Friday Night Shop. By the way, Choice were wrong. Facebook Friends = No Mortgage or Loan.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ALOT. ** 5 STARS.

Review 201

Review Tools Social Media Klout 201

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner. How can I help you?

Foursquare 152

Foursquare Analysis Consultant Mobile 152