Akamai Marketing

MAY 19, 2015

Marketing to early adopters will be easier if you keep these strategies in mind. Google generally does this really well when it launches products. Google definitely has marketing to early adopters down. Whether you’re building a product or starting a movement, keep your early adopters in mind.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. You need to find them and inspire them to act.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Another is the popular “Add This&# which also offers analytic information.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

SEPTEMBER 20, 2011

Google Analytics is a good start, but it won’t be enough. Some come to the table ready and willing to create magic, some come with a skepticism that limits the possibility of success from the outset. 3) Tracking Sales: If you are looking to track your sales directly from social media, be ready to invest in some additional tools.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

JUNE 26, 2012

I think it boils down to the disconnect Execs see between corporate culture and strategy. So while its important to consider strategy, its also important to consider how that strategy will be implemented and whether corporate culture will support it. Simply having a social strategy just isn’t enough. It experiments.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Photos especially are great SEO tools…so allow your photos to be your Google’s Marilyn Monroe, while your writing is the classy Jackie O. Determine what the benefits to blogging will be. Are you trying to create community? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238