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State of Social Media in the USA

Jeff Esposito

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Where do you see it going?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers. You may also be monitored!!

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting. I'm not even going to try.