SocialFish
JANUARY 13, 2011
Here are the headlines from David Armano’s post about the slides on Logic+Emotion , followed by my personal interpretation from the association industry standpoint: Attentionomics - Marketers begin to realize the value of attention and not just reach in driving conversion. Relationship-building, too. This should be a “doh!&#
SocialFish
OCTOBER 1, 2010
The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Marketing and IT share a common fear (Scott Brinker). Which is More Powerful: Social Proof or Social Pioneering? Dan Zarrella).
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SocialFish
DECEMBER 3, 2010
To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). How Not to Use Youtube (Occam’s Razr).
SocialFish
MARCH 30, 2011
In a smart marketing move, the scheduler also shows other association products that match attendee interests. Last year she played around with Foursquare and Gowalla, but it didn’t go anywhere. With more than 1000 sessions at their conferences, attendees need a tool to find the ones that best match their interests. But a few haven’t.
SocialFish
MARCH 30, 2011
In a smart marketing move, the scheduler also shows other association products that match attendee interests. Last year she played around with Foursquare and Gowalla, but it didn’t go anywhere. With more than 1000 sessions at their conferences, attendees need a tool to find the ones that best match their interests. But a few haven’t.
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