Convince & Convert

NOVEMBER 22, 2010

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage).

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Danny WhatMough

APRIL 12, 2010

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording). Foursquare introduces ‘cheater code’ and mirrors Gowalla. 10 Essential Social Media Tools for B2B Marketers. Apple turns iPhone into multi-tasking ads platform with OS 4 launch. Social media measurement in PR Week.

Social CRM 40

Social CRM Foursquare Apple iPhone 40

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ). Leveraging the “On Hold” Experience.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Listen here ). Leveraging the “On Hold” Experience.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167