6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Sentiment Graph for a Talking Bag. Among them, 142 were clearly negative, 190 were neutral, and 180 were clearly positive. Sentiment may even out in short order.
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