Remove Focus Group Remove Reddit Remove Reputation Remove Sentiment
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

HootSuite 120
article thumbnail

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It finds your customers Companies using traditional marketing methods (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 overlooked B2B market research methods for understanding your customers

Sprout Social

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 108
article thumbnail

How to collect and mine your social media data for growth

Sprout Social

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Track conversations around your brand Social is like a 24/7 focus group.

Data 130
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In this case, I’d imagine that there has been a tremendous amount of support and positive sentiment expressed toward the Royal Caribbean brand, and while there are some people who were upset that they didn’t get chosen (perhaps), the campaign seemed to have been an overwhelming success. mentality there. Answers Yahoo!

Brands 133
article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Steve Jobs had a reputation for taking customer research with a grain of salt. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Case in point: sentiment. Sentiment graph from Brand Grader. Here’s why.

article thumbnail

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100