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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. You use this social media metrics map, of course.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports. These sentiment insights are based on social conversations around you from a certain timeline, from different demographics or on various topics, to help you understand how your product/brand is faring in the public eye.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. Here’s to a better tomorrow ??

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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Social listening can help with that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.