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The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

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The Emotion found in Social Data

Buzz Marketing for Technology

Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.”

Data 222
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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. For the longest time, companies just pushed out what they thought the customer needed and wanted.

Compete 100
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. Eric : No, I have not.

Yahoo 115
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Growth marketers. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Some of our most popular posts on social media are about Instagram marketing and data studies. When do you launch a marketing campaign?

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 207