Focus Group Loyalty Sentiment Study 
Hootsuite
APRIL 26, 2023
Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.
Janet Fouts
JULY 24, 2017
Maybe we have loyalty to a specific brand because of a particular memory association. When Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect feelings to emotions. It’s not entirely accurate to use tools that judge sentiment as a data point either.
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Janet Fouts
SEPTEMBER 16, 2019
Maybe we have loyalty to a specific brand because of a particular memory association. Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect emotionally. It’s not entirely accurate to use tools that judge sentiment as a data point either.
Sprout Social
JUNE 12, 2023
It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track. More importantly, listening shows customers you value their opinions.
Convince & Convert
JUNE 16, 2010
Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.
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