Adam Cohen

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Photo credit: swiv via flickr. Tags: Social Media Ethics Facebook Privacy Social network Todd Defren Twitter. Related Posts. Facebook is the Gateway Drug of Social Media (12).

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Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. photo credit: jadendave via Flickr. Thanks for bringing back McRib. Now put it back, please. Related Posts. Friends with Benefits: Starbucks and Foursquare (16). Social Media in 2010: Getting Smarter (6).

Brands 210
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Social Media Success is About The Customers, Stupid

Adam Cohen

Photo credit: cayusa via flickr. Celebrities Are Not Taking Over Twitter (49). Leverage that insight to build long term relationships with customers (whether first to market with the tactic or not) and success will follow. Most Commented. Can Social Media be Taught? (56). The New Marketing Funnel (48).

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. photo credit: Evan via flickr. This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Are you seeing the same thing?

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. photo credit: Evan via flickr. This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook. Are you seeing the same thing?

Data 100
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On Facebook and the Death of Etiquette

Adam Cohen

I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Photo credit: fdmount via flickr. Is it something that should be shared 1:1 or OK to share 1:many? Making that choice with the context to understand the medium is crucial in relationship building – for businesses or individuals.

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Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. photo credit: jadendave via Flickr. Thanks for bringing back McRib. Now put it back, please.

Brands 100