Convince & Convert

AUGUST 4, 2011

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Web pages, white papers, and PDFs that live on our own dot com address. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. direct URL entry.

Content 150

Content Findability Marketing URL 150

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Are webinars gaining more attention than expected? On-page SEO : This is the optimization of the content itself.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Content isn’t king, optimized content is king.

Social Media 139

Social Media Strategy Consultant Social CRM 139