Remove B2B Remove Findability Remove Webinar Remove White Paper
article thumbnail

The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 124
article thumbnail

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Content isn’t king, optimized content is king. All rights reserved.