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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124
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The complete guide to B2B SEO

Sprout Social

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 126
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

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Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Was Zaman looking to bring the airlines and travel sites to their knees? Beyond the attention, this lawsuit is also squarely pointed at another macro-trend that continues to emerge (and will have a huge role for marketers in 2015): the age of efficiency. business travel. marketing trend. travel industry.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. deswalsh He is based on Australia's Gold Coast and his motto is “have netbook, will travel”. 30-minutes.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited. Let's dive in.

Brands 94
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6 Reasons to Make Your Big Idea Small

Convince & Convert

Sheena Navigates the Market in Nebaj, Guatemala. Brad is a gifted travel writer in the mold of Tim Cahill (my second favorite travel author, and founder of Outside Magazine). Charles Dickens Was a Hell of a Content Marketer. Atomized Content is More Findable. It’s not the Dos Equis guy, it’s Brad.