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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113
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What Kind Of Marketer Are You?

Twist Image

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. This is a dis-service to Digital Marketing. Don't confuse Marketing and Advertising. How do we build loyalty? hint they're all very different!).

Marketing 107
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SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing

Keyhole.co

Skims’ content marketing strategy uses the same genius, leading to its top position. So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear. Here are some key features of Skims’ marketing strategy leading to this success. Fendi and Skims’ collaboration was very successful.

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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. YouTube is not just a video hosting platform. Try live streaming.

YouTube 153
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? You want loyalty?