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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

B2B 121
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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. People won’t use them, and therefore they won’t be used enough to make your content findable.

Content 124
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Create valuable backlinks for SEO. Expand your online presence.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. Post on Google Buzz. Share this on Bebo.

LinkedIn 189
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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

All of these are earned media and are influential in building your brand’s reputation. Earned media from review sites covers the feedback you receive from places like Yelp, TripAdvisor and Google My Business. Search engine optimization (SEO) plays a role in earned media. Examples of earned media. Review sites.

Strategy 135
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Reputation Management. SEO: Strategy. SEO: Information. In honor of my birthday, I now have 300 posts to share.

Marketing 279