Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We can now associate a tremendous amount of data to individuals. And even another order that includes content interactions – who consumers and retweets your content? Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# It’s not just distribution, it’s self publishing. Transparency is a brand currency on the social web.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. A white label version for agency use is also in the works. Worth a closer look.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right. RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). Real conversations are extremely difficult to take part in on a massive scale. Thank you very much.

Conversation 116

Conversation Social Media Social CRM Consultant 116