Small Business Mavericks

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4 Essential Ways To Spy On The Competition

Small Business Mavericks

With these 4 espionage tactics you will always know what’s going on in your industry, especially with your top competitors. Subscribe to blogs - You should read your competitors’ blogs every day. The best way to do that is to subscribe to their RSS feeds, or you can subscribe by e-mail. Read through the posts every day.

Forums 101
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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142
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How Creative Is Your Content?

Small Business Mavericks

Hold meetups with members of the community to share your ideas on niche topics in your industry and to showcase your employees’ knowledge. Here are a few of the more interesting ideas on content that he shares: Get your staff to interact with customers through social media. Run a live feed of your office staff throughout the day.

Content 98
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Are The Yellow Pages Outdated?

Small Business Mavericks

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# I agree with his five talking points, of course, but I’m not so sure about his cynical conclusion.

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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

Jargon can be anything from industry speak to catch phrases like “touch base.&# One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable.

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Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. Worse, it’s something that too many people overdo and get wrong. I completely agree with Matt on that point. You can follow any responses to this entry through the RSS 2.0