Akamai Marketing

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5 metrics to track on Twitter

Akamai Marketing

Number of Clicks on Links You can track the number of clicks you receive on particular links you share on a number of different platforms. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. According to Twitalyzer ).

Metrics 229
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The difference between an audience and a community in new media

Akamai Marketing

It takes interaction, committment and it takes the right platforms to do it. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. Developing a community can take years, its a long-tail process.

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On Alice in Wonderland and Social Media

Akamai Marketing

Yes, your customers are PROBABLY using social media platforms everyday, but before you follow them into the rabbit hole, find out which platforms they are using and how. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them.

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What's your social currency?

Akamai Marketing

The reason millions of people use these platforms is because they want to engage with PEOPLE. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Here’s the answer.

Lurker 203
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

2) For all the social media platforms you created an account for, find 1 interesting person or business a day to follow. The idea holds water, or soda or a Belvedere vodka if your like me. Let’s begin with the smallest of steps for starting a successful social media program for your business. Could be a competitor.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

The information about each platform is basic. It isn’t that we need a tool that does everything. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. There are some tips, but they are essentially 101 tips.

Postrank 134
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Tool Tuesday: Sprout Social Update

Akamai Marketing

Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post. If you’re a retailer or restaurant, this is a very, very handy add-on, and its available at the $39/month level. But with SocialSprout’s key word.

Tools 149