Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Offer free products or trials for the best TikTok Stitch or Duet videos.

Video 113

Video HootSuite How To UGC 113

Sprout Social

MAY 8, 2024

Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands to showcase their customers and influencers, and if you’re wondering where to find it, check out how to listen and monitor on Instagram.

Instagram 82

Instagram How To Posterous UGC 82

Later

FEBRUARY 21, 2020

With just a quick scroll of their feed, you can see that every 9-12 photos Ohh Deer changes up the color scheme but maintains a strong user-generated content (UGC) strategy even as the color palette changes. . When it comes to creating a colorful feed, industrial designer and blogger Sam Ushiro knows how to stand out from the crowd!

Feed 70

Feed Feedly Instagram Examples 70

Hootsuite

FEBRUARY 20, 2024

The caption directs traffic to the link in bio, keeping all the nitty gritty (and not as pretty) information off of the feed. Design an album or series of posts Give your feed a cohesive vibe by designing a group of posts in a similar fashion (the templates mentioned in the following section are an excellent beginner design tool).

Template 107

Template Templates Social Media Diagrams 107

Hootsuite

APRIL 21, 2022

You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun. Encourage members to share their own content too. This is retargeting.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

JULY 26, 2019

RT – When you share someone’s Tweet to your own feed, you are Retweeting them. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. UGC – User-generated content. A feed of all the published content from a source, typically a blog.

Social Media 112

Social Media Software CPM CPC 112