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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. It includes other influencers such as members of the public who have large or loyal social media followings. It includes partnerships, alliances, syndicates and more. Adding other influencers will broaden this. This upward trend is being driven by the adoption of smartphones.

Marketing 199
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Fast and clean is a good combination, especially on mobile. Syndication and Sponsored Content. So make sure to get it right.

SEO 100
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Mobile social networks will reach 223 million people around the world. Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Chaim’s Favorite Little Known Social Media Tools : In a world where everyone is abuzz over influencer measurement and engagement systems like Klout or PeerIndex, I’m going to give you two other tools that are a little under the radar and which we find to be pretty helpful when identifying influencers in different areas.

Tools 277
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This Week in Social Media

Social Media Marketing

Strategy, SEO, meta data, embed codes, link building, syndication and more come into play and are part of Content Marketing Nirvana. Little Bird has launched a tool called Big Fish that tracks the trending conversations at SXSWi and the Top 30 influencers at SXSWi , updated every 6 hours. Not all social network(er)s are created equal.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. This is important because a large percentage of Facebook users access it from their mobile device, rather than via the desktop application.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Another example is Square employing visual marketing to shift the audience perception from a very narrow concept of a mobile credit card reader to a broader one of a full-stack financial and merchant service provider. Are they good enough for people to want to use them?

Brands 94