Harp Interactive

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Nielsen reported that in January, U.S.

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Top 5 Facebook Promotion Types

Harp Interactive

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. Pretty powerful metrics for any type of business.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

This October, the social network got hip to data portability after it started allowing users to download their profiles — photos, statuses, updates, videos and all. 3 Ways to Back up Your Social Media Lifestream. “At At the core of all the social networks is an RSS feed. How to Backup Your Social Media Life.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Interview current social media practitioners.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels.

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5 Must-Do Twitter Style Tips

Harp Interactive

Bonus tip: Use your background to display link URLs to your other social networks, your web or blog site, and your email and other contact information. Bonus Tip: Use Twellow to search the hundreds of categories and search features to help you find people who matter to you. You can add your account to multiple categories.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

HootSuite features it’s own URL shortner ow.ly Twhirl: Twhirl, like HootSuite and Tweetdeck is a social software desktop client and is useful for managing multiple twitter accounts. Some of twhirl’s features: runs on both Windows (2000/XP/Vista/Win7) and Mac OSX. Options to post content to 50+ social media sites and more!

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