The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward.
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