Social and Logical

DECEMBER 3, 2010

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Consider these three sequential components. The Antecedent. Think of this as a signal for the behavior to occur. The Behavior. After the antecedent, of course, comes the actual behavior.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

In social media, they would include our Twitter followers, Facebook fans etc. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. When nodes connect, they form clusters or hubs. A collection of non-interacting nodes does not constitute a network.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 7, 2010

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 19, 2010

Think of how sites like Facebook is an addiction for some people. I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Social Media is Fun When There is No Pressure. No kidding. What used to be fun becomes more of an obligation.

Social Media 150

Social Media Campaign Conversation Strategy 150