The 5 C's of nurturing the Human Element in Social Media
Josh S Peters
APRIL 6, 2010
For example, don’t sit and preach about the virtues of your product when they come looking for tech support. Don’t force them to visit your Facebook page when they hang out on a forum or message board. When it comes to business you need to connect on the same level as your customers. Also, meet them where they’re at.
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