Josh S Peters

FEBRUARY 5, 2013

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Paid ads (Google AdWods) are helpful if organic SEO is going to be a very hard and long uphill battle. SEO: Optimize both the content and the experience on your site and off your site when possible.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

APRIL 16, 2010

The only time you can use them as a gauge is when they are gained organically, when it’s grown without any “assistance&# then you can measure your growth trend. Josh Peters I'm not sure that's exactly why the pic was taken, all those people have engaged him before the event.

Twitter 142

Twitter Lijit eBook Widget 142

Josh S Peters

OCTOBER 20, 2009

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program.

ROI 161

ROI Social Media Metrics Loyalty 161