Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients. All Rights Reserved.

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

While you are in the quietly listening to others, your followers can happen somewhat organically. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

There are several services that curate or organize tweets based on Twitter lists or keywords. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. Particularly for multi-day events I could see Storify adding to the sense of community. Enter: Twitter curation.

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The REAL Lesson in the NRA Twitter Post

Akamai Marketing

I think its a practical solution, particularly organizations. Shouldn’t every organization have a back-up plan? . Granted, some organizations have a higher likelihood of crisis than others, but that doesn’t mean all businesses shouldn’t be ready. Avoiding Your Own Social Media Lesson When Scheduling Posts.

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