Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. Customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Speaking at an event? Social media is a great way to make more in-real-life contacts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! RT @dobronski: RT @jaybaer Social Listening and Analysis. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 9, 2010

A recent event produced by my agency with client CoverGirl®, bears this out. I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real.

Influencer 123

Influencer Ustream Authentication Social CRM 123