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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. Let’s find out.

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#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.

Travel 40
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

Travel 40
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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. Kimpton Hotels. Kimpton’s message is one of a feeling of respite when traveling and in the “home”. BH Cosmetics.

Brands 61
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60
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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

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7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Domestic travel, and road trips, are appearing to make a small comeback as border restrictions remain uncertain.

Travel 56