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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). No, TikTok isn’t just for teens anymore. Answer Tea.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

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A First-Class Guide to Social Media for Travel

Sprout Social

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. Remember to integrate.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Here are a few of the most common goals for social media contests: Increase Social Following. Increase Social Engagement. Photo Contests. million impressions.

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Social Spotlight: Drift wins by keeping things personal

Sprout Social

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). — Drift ??

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