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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

UGC 52
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A Straightforward Approach to User Generated Content that Connects

Buffer Social

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

UGC 71
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). billion in the U.S.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. The data backs this strategy up as UGC is proven to lift conversion rates. Plus, search engines favor content that is in the language matching the query, over a foreign one. Combat Localized SEO.

UGC 45
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5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer

Pixlee

We now live in a world where FOMO (fear of missing out) has taken over retail. Jeffree Starr released a palette with Shane Dawson through Morphe – so successfully, they broke the site’s ecommerce engine. . A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing.