Remove Engineering Remove Paid Search Remove ROI Remove White Paper
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

article thumbnail

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

The majority of all businesses report that social media and email marketing have the highest ROI. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Which Channels Produce the Highest ROI. as they grow.

Strategy 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. Social Media Marketing Trends.

B2B 293
article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. e-Strategy Trends ). Brandpoint ). eMarketer ).

article thumbnail

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”