Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JANUARY 2, 2013

Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). More searches are taking place on websites (e.g. Twitter, Facebook, and on Amazon.com, which is the top destination for product search). MediaPost ). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Statistics 219

Statistics Research Social Media B2B 219