Laurel Papworth

MARCH 17, 2010

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Social Media & Your Centre: What’s new and what’s legal?

CSR 65

CSR Eventful Social Media Forums 65

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. As a relative newbie to the “virtual&# world, our business model is being very successful.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM is an enormously important aspect of SM, especially for B2C businesses with a loyal, engaged customer base. link] Stephanie Wonderlin RT @jaybaer: Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130