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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. As a relative newbie to the “virtual&# world, our business model is being very successful. All rights reserved.

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Is Social Media Too Big For Its Britches?

Convince & Convert

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road.