Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. Related posts.

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CSR Eventful Social Media Forums 65

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. As a relative newbie to the “virtual&# world, our business model is being very successful.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. link] Stephanie Wonderlin RT @jaybaer: Is Social Media Too Big For Its Britches?

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