Twist Image

NOVEMBER 21, 2014

Brands see social media with a primary lense of listening and responding, in a customer service type of engagement. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. Jay Baer often says that social media is the campfire, and that content marketing is the gasoline.

Marketing 98

Marketing Apple Mobile Advertising 98

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Your Escape From 9 to 5

JULY 8, 2022

Social media and smart phones. So it doesn’t matter whether you are a blogger, a brand or social media marketer, You need to make your content human. What media do they consume? YouTube videos, white papers, podcasts? They also tend to be embedded and hence continue to drive referral traffic.

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eBook How To Smart Phone Engineering 52

Convince & Convert

DECEMBER 30, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Think of quotes as short-form testimonials.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Think of quotes as short-form testimonials.

Types 60

Types Content Diagrams Posterous 60