Jeff Esposito

APRIL 1, 2012

If your company is looking for extensive coverage take a step back and provide some education for them. Within this plan, lay out how your company handles traditional support along with industry standards with two options. One would be a staffed 24-hour solution and the other would give options with the existing resources.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

APRIL 22, 2012

This requires continuous education through frequent research across the Web and conversations among peers. Leading the charge of education to community managers is the Community Roundtable and its founders Rachel Happe and Jim Strorer. Over each of the past three years, the CR has produced the State of Community Management Report.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

JUNE 2, 2015

The later often comes in taking industry reports as gospel and not in primary data points. With Twitter showing the demographical data, social media professionals can now make educated decisions in regards to resources allocated to Twitter in regards to media spend and content marketing.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

The later often comes in taking industry reports as gospel and not in primary data points. With Twitter showing the demographical data, social media professionals can now make educated decisions in regards to resources allocated to Twitter in regards to media spend and content marketing.

Twitter 20

Twitter Meme Social Media Management Comparison 20