Ari Herzog

AUGUST 22, 2013

'Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. I spoke at colleges. I taught MBA students and small business owners everything from Facebook marketing to email marketing.

Meeting 168

Meeting Marketing Avatar Flickr 168

The Social Media Incubator

AUGUST 22, 2013

'Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Think as a publisher and not a marketer.

B2B 149

B2B Engagement Social Media Tips 149

Convince & Convert

AUGUST 22, 2013

'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

Social Media 158

Social Media Project Film Campaign 158

Social Media Strategery

AUGUST 22, 2013

'Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being turned upside down by technology.

List 131

List Class ROI Sports 131

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Small Business Mavericks

AUGUST 22, 2013

'Google announced in May 2012 a new direction in search. They called it the Knowledge Graph. The Knowledge Graph is nothing more than semantic search with a fancy name. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere).

Wikipedia 101

Wikipedia Engineering SEO Analysis 101

ProBlogger

AUGUST 22, 2013

'In our most recent webinar we had 700 questions submitted by attendees – many of which we simply didn’t have time to cover. Here are 3 of those questions and some quick answers. How to Build a Brand for Your Blog. “What is the most important rule of thumb for building a brand?” – David. I think the most critical thing you can do in building a brand around your blog is to give some time to considering what kind of brand you want to build.

Brands 49

Brands Questions Blogger Publishing 49