#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing
Audiense
SEPTEMBER 16, 2016
“ True brand connection is now more important than ever as we navigate the world. ” Nadine Heggie, VP Global Partnerships, National Geographic Society. Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it).
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