Waxing UnLyrical
APRIL 1, 2015
'On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In response to that tweet, Judd received many threats of physical and sexual assault.
Convince & Convert
APRIL 1, 2015
'With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.
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Ari Herzog
APRIL 1, 2015
'Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can.
Convince & Convert
APRIL 1, 2015
'Please stop wasting your money promoting your social media accounts. (watch video to see RANT and my hand-drawn example). Recently, I was out on some college tour visits with my daughter, starting to look around. We went to some schools in North Carolina, and while at the Charlotte airport I saw this billboard: You can see the stanchion here and the cone over here.
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Proactive Report
APRIL 1, 2015
'The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan.
Small Business Mavericks
APRIL 1, 2015
'In farming, a silo is used to store the harvest. The traditional silo is an agricultural landmark of concrete towering into the sky. You have to be careful with silos because as the silage material sits there, it ferments and generates heat. Sometimes silage bursts into flame if not stored correctly. A silo fire can be limited to what’s inside the silo, but it still causes damage.
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