article thumbnail

The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. What is B2B SEO? Optimize your website & pages.

B2B 123
article thumbnail

How to Make Money on YouTube – With 10 Examples!

Devumi

Products you can create include: ebooks tshirts art music And a host of channel specific items. 8: Get your metadata right If you’re having a hard time bringing in traffic, you can try using our YouTube views service to boost your social proof. In the Creator Playbook, YouTube shows you the best use practices for your metadata.

YouTube 60
article thumbnail

How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

Add Metadata. For more of the latest in content marketing best practices, check out our freer eBook, Blogging for Beginners. Be sure to include alt text to describe the images, too – Google uses these descriptive phrases to further determine the intent of your SEO blog posts. This is a crucial place to use your primary keyword.

SEO 85
article thumbnail

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. It sounds like a lot of work involving a lot of people. Simplify Translations.

Content 181
article thumbnail

Blog Content Strategy 101

ProBlogger

Kristina Halvorsen, content strategy guru and founder of content strategy consultancy Brain Traffic , defines content strategy as including editorial strategy, web writing, metadata strategy, search engine optimization, content management strategy, and content channel distribution strategy. Stepping Toward Strategy.

article thumbnail

6 Things I Wish I Knew When I Started My Blog

ProBlogger

Use Snappy Social Metadata . It’s really important that you include OpenGraph tags in the metadata of all your posts. I’ve tried using pop-ups, prompting users to download an eBook in return for their email address. This means I’m always at the ready to publish news as it is broken. .

article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. Then when I approached them for a guest post, I would be in a better position, and visitors from those posts downloading the ebook would feel at home and trust the rest of the content.