Sprout Social

DECEMBER 7, 2020

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Two of the most important metrics for marketers are reach and impressions. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. Getting started with social media analytics.

Analytics 121

Analytics Report Social Media Metrics 121

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. Raven Tools.

SEO 167

SEO Tools Analysis CPC 167

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. Go to Overview. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

SEO 144

SEO Social Media Metrics Sentiment 144

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. Content marketing metrics. But if we look at referred traffic levels only, we may not get the full picture of how effective our content marketing effort was. Looking at pure traffic levels can really limit your understanding—and the efficacy—of your content marketing efforts.

Metrics 40

Metrics Blogger Collaboration RSS 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144