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How to Measure Social Media Success for Your Small Business

yMarketingMatters

It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Increased Sales. These word of mouth statements CANNOT be discounted.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

And with social media, even the dullest of businesses have an opportunity to spice things up. Here are 16 ways any business can beat a boring reputation and create engaging social content. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? My target and ideal client includes small business owners up to Fortune 10 brand CMOs, directors and leaders. They were crystal clear in that they do NOT engage with business content on Facebook. Instead we look at different metrics that determine how engaged our audiences are.

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